3. Brazil Creative Club


An easy solution is so... easy.
It is right there, right in front of you, shinny, smiling to you.
You open your arms, and it comes to hug you saying everything will be fine.
Just do kind of what you have already done.
To use that same old reference.
To solve this problem just as everybody would solve it.
And this is it.
Relief.

It's not easy to resist at easy solutions.
But we need to.
Resist.



Role: Creative/Art Director










“To make it different. By doing the same.”

“To go back again in that same solution again.”

“To look at where everybody is looking at.”

“More done or less done, it has been done before.”

“To insist on that same old known reference.”