17. Music units us

Oi's branded content project on XFactor Brasil.

We asked the four judges on the program to create and produce a song using only their own cell phones. The melody was passed through an audio message, the artists created the lyrics separately, until we had the entire song ready. Showing how technology interferes with the way people make art.

The project had several films, vignettes and social media posts.

Role: Creative/Art Director