12. Milkfake
Bob's Ovaltine milkshake is the tastiest and most beloved in Brazil. Created in the 1950s, it quickly became one of the cafeteria's best-selling products. At the end of 2016, Mc Donald's bought the exclusive rights to the Ovaltine brand for milkshakes, which could become a nightmare for Bob's.

After finding over 9,000 video results on how to make Bob's Ovaltine milkshake - the original - the idea was to turn everyone else into imitations, including Mc Donald's. The milkfake.

The campaign was launched with a single post on Facebook, which in 24 hours spread through this and other social networks, and then continued with films on TV and other media.

Note: I tried Mc Donald's version and, in fact, it's way worse.

Role: Creative/Art Director