12. Milkfake
Bob's
Ovaltine milkshake is the tastiest and most beloved in Brazil. Created in the
1950s, it quickly became one of the cafeteria's best-selling products. At the
end of 2016, Mc Donald's bought the exclusive rights to the Ovaltine brand
for milkshakes, which could become a nightmare for Bob's.
After
finding over 9,000 video results on how to make Bob's Ovaltine milkshake -
the original - the idea was to turn everyone else into imitations, including Mc
Donald's. The milkfake.
The
campaign was launched with a single post on Facebook, which in 24 hours spread
through this and other social networks, and then continued with films on TV and other
media.
Note: I tried Mc Donald's version and, in fact, it's way worse.
Role: Creative/Art Director
12. Milkfake
Bob's
Ovaltine milkshake is the tastiest and most beloved in Brazil. Created in the
1950s, it quickly became one of the cafeteria's best-selling products. At the
end of 2016, Mc Donald's bought the exclusive rights to the Ovaltine brand
for milkshakes, which could become a nightmare for Bob's.
After finding over 9,000 video results on how to make Bob's Ovaltine milkshake - the original - the idea was to turn everyone else into imitations, including Mc Donald's. The milkfake.
The campaign was launched with a single post on Facebook, which in 24 hours spread through this and other social networks, and then continued with films on TV and other media.
Note: I tried Mc Donald's version and, in fact, it's way worse.
Role: Creative/Art Director
After finding over 9,000 video results on how to make Bob's Ovaltine milkshake - the original - the idea was to turn everyone else into imitations, including Mc Donald's. The milkfake.
The campaign was launched with a single post on Facebook, which in 24 hours spread through this and other social networks, and then continued with films on TV and other media.
Note: I tried Mc Donald's version and, in fact, it's way worse.
Role: Creative/Art Director
